2019 latest SNS marketing to read from overseas trends Future social media trends 7 items that companies should hold

Every year, we provide information on the previous year's reflections and new year forecasts. Given the transformation of 2018 algorithms, privacy scandals, and the overheating of American politics, 2019 is likely to be the year when social media returns user confidence. "Trust" is the key word for this article.

A unique brand positioning campaign will also flourish in 2019. An increase in advertising in social media is directly linked to an increase in advertising costs. The money spent on ad posting will also increase and show growth in the influenced marketing world.   Let's take a quick look at the 2019 forecast

1. Increase of private group account

In 2018, Facebook added new features to Facebook Groups. Join a business page, update a story, post a live video within a group or create a social learning unit.Groups started to allow companies to connect directly with consumers without the contribution of algorithms. It was used not only to gain product feedback quickly, but also as a new engagement tool.

Influencers sometimes created private accounts to bypass the Instagram algorithm. We started to create another private account to entice companies to follow. According to The Atlantic article, Sonny, who has multiple meme accounts at Instagram, has made four accounts private. The revival of this private account is tremendous, saying, "These accounts are more viable than using the Discover tab in Instagram." It will be interesting to observe if this trend will continue in 2019.

With the addition of the "close friends" feature to the Instagram story, companies can now create an account with more "for inner" features. The new features in the story are likely to create more friend groups like Facebook's friends list. When these functions are combined, the fear of remorse and loss underlying human psychology will appear. 2019 is likely to be the year for companies to leverage these private accounts.

2. Conversational commerce

Conversation bots became popular in 2017 and 2018. Companies are busy developing conversational bots for messages, Facebook messenger can be introduced on the website, and Sprout has developed Bot Builder to easily create and introduce conversational bots.

A Relay survey of the Top 1000 B2B companies by CrunchBase found that 0.5% of companies used Conversation Bot. Communication bots are still new, and their introduction to business is mixed, so communication with individuals is appreciated by consumers. As the conversation bots can more complex conversations and interact more naturally with customers, they can be expected to work well in the current market

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Whether you're new to Conversational bots or a company that enhances the capabilities of current Conversational bots, you need to challenge personal commerce in the traditional way. Know your customers preferences and history. With Twitter and Facebook Messenger, this is about remembering that the customer bought the shower curtain from the company and that the purchase was actually made. These can be easily recorded using the Sprout tool.Conversational commerce is a trend, which means that consumers are looking for more personalized interactions with businesses. Use time for communication other than advertising.

3. Transparency is the key

2018 has been a major year for major social media. Facebook has struggled with privacy and data sharing issues. Twitter has made it easy to report harassment and has embarked on destroying the vandalism account. The General Data Protection Rules came into effect in 2018, and companies began to indicate what they would like to use collected data.In Sprout's Corporate and Transparency survey, 55% of consumers said their corporate social media transparency. Even more astonishingly, they wanted companies to be more transparent than Millennial politicians, families and friends. In terms of transparency, companies still have room for improvement. Some companies do not need improvement at all, while others need to do an internal investigation into what is wrong. The trend of transparency continues today.

To succeed with transparency issues, you need to know what consumers are looking for on social media. The most sought after are changes in products and services, corporate philosophy and business content. Companies can announce product improvements and app updates, explain the company philosophy, and post things that focus on the back of the business.You need careful planning to delve into transparency, but it will be worth the effort. There is no transparency just by claiming that there is transparency. It must be accompanied by actual action.

4. New social media

Facebook has dominated the top social media rankings. However, 2018 was a painful year for the company, causing a variety of events, including a boycott of the National Association for the Advancement of Colored People. According to CNBC, Facebook experienced "the largest drop in market value per day in the history of the US stock market," $ 119 billion in the middle of 2018.

As some users left Facebook, companies were wondering what the next social media would be. It's a great time to see new social media with data usage transparency and user first. For companies, there may be something that can be used for marketing, so it's important to pay attention. Sprout recommends that companies should be prepared for use as emerging social media may grow in the future.

5. The story is everywhere

Snapchat's Post Delete feature has impacted leading social media times and again. The story of the Instagram was loaded with new AR filters and stickers in 2018. Facebook has added stories to personal accounts, pages, messengers, and groups. Features like stories have been added to WhatsApp and YouTube

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As of May 2018, we know that each social media sums up to 1 billion accounts using stories daily. The photo of the story has evolved from a basic, “backstage” scene to something like a brand introduction story. Collaboration with shopping features will increase in 2019 to appeal to businesses.Shopping with stories has not become a trend yet, so if you haven't done so already, you can start incorporating it into your strategy.

6. Become a trusted influencer

Influencer marketing has expanded to such an extent that companies that have made fake partnerships to become influencers actually appear. The Atlantic points out some fake influencer accounts. A 15-year-old influencer commented that "the company is lying to make the business look cool."Influencer marketing is expected to be heavily invested in 2019, but the method may be unexpected. There are a lot of people who delve into the account and see if the business partnership posted is real.

For this reason, employee advocacy will emerge as the next stage of influencer marketing. Having employees talk about company products and services will increase the company's awareness. By sharing content internally with products like Bambu, you can encourage employee marketing

7. Analysis dashboard becomes more important

Don't underestimate the value of a good analytics dashboard. Although each social media originally comes with analysis tools, there are few social media professionals who want to collect data and enter manually into spreadsheets every week, every month. In 2019, it is desirable to introduce a tool that synchronizes all data and generates a table for delivery to management.

It's hard to figure out all the new features and see what impact it has on your job, but checking all the incoming data is a whole different task. Use a dashboard that offers a variety of reports, wide perspectives, and pinpoint analysis. In addition to understanding what your strategy needs, you can also give the CMO a complete picture of your strategy.Sprout's analytics report is customizable for each social media account and supports presentations. Use the time you use to gather reports, work with followers, and other appropriate tasks.

Summary

It is fun to predict what will happen in social media in the coming year. I could not predict the 2018 information leak case, but it was a year of corporate transformation and trust. In 2019, new features will be introduced to help businesses communicate more through social media. Trust between companies and consumers will be rebuilt through private groups, transparency reports and influencer employees.What trend do you think will happen to social media in 2019?